With this CTR calculator, you can calculate your online ads’ click-through rate. This metric will help you measure the performance of your online ads.
What is a good click-through rate?
There are various online ads, and they all have different dynamics, which can lead to different CTRs. Here, let us point out a few examples:
Display ads on websites typically have an average click-through rate of 0.35%;
Search ads will have an average CTR of ~1.9%; and
Email ads can often achieve a CTR of 10% to 20%.
Thus, to understand what is a good click-through rate, you first need to determine the type of ads that you are analyzing. Then, calculate the average CTR and compare it against similar ads. If your number is higher than the average, it generally means that it is a good CTR.