With this CTR calculator, you can calculate your online ads’ click-through rate. This metric will help you measure the performance of your online ads.

### What is a good click-through rate?

There are various online ads, and **they all have different dynamics, which can lead to different CTRs**. Here, let us point out a few examples:

Display ads on websites typically have an average click-through rate of 0.35%;

Search ads will have an average CTR of ~1.9%; and

Email ads can often achieve a CTR of 10% to 20%.

Thus, to understand what is a good click-through rate, you first need to **determine the type of ads that you are analyzing**. Then, **calculate the average** **CTR and compare it against similar ads**. If your number is **higher than the average**, it generally **means that it is a good CTR**.