Last Updated on August 23, 2023 by George Palmer
Real estate agents today face increasing competition and the need for efficient tools to manage leads, clients, and marketing efforts. GoHighLevel is an all-in-one marketing and business automation platform that offers a powerful solution for real estate agents.
GoHighLevel lets real estate agents perform CRM, nurture leads, and create marketing campaigns all from a single platform.
As a real estate agent, you can use GoHighLevel to automate viewing bookings, build property awareness campaigns, and free up time and resources so you can concentrate on scaling your business.
GoHighLevel Benefits for Real Estate Agents
Lead Management: GoHighLevel simplifies lead management by providing a centralized dashboard to track, organize, and follow up with leads effectively. Real estate agents can automate lead nurturing, schedule appointments, and manage communication effortlessly.
Marketing Automation: For real estate marketing, GoHighLevel offers email marketing, SMS campaigns, and even direct mail automation. This helps agents to create personalized marketing campaigns that target specific audiences, enhancing their chances of conversion.
Client Relationship Management (CRM): GoHighLevel’s CRM features allow agents to keep detailed records of clients, their preferences, and transaction history. This fosters stronger client-agent relationships and builds trust.
Website Integration: GoHighLevel can easily integrate with real estate websites to ensure that property listings are updated in real-time. This keeps potential buyers and sellers informed, enhancing user experience and credibility.
Automation of Routine Tasks: Real estate agents can automate routine tasks such as appointment reminders, follow-up emails, and lead scoring. This frees up time for agents to focus on high-value tasks like closing deals.
Analytics and Reporting: Agents can track the performance of marketing campaigns, email open rates, and lead conversion rates, allowing for data-driven decisions.
Seamless Communication: GoHighLevel provides tools for instant messaging, email, and SMS, allowing agents to stay in touch with clients and prospects promptly.
Reputation Management: GoHighLevel can help manage online reviews and automate requests for client feedback, ensuring a positive online presence.
GoHighLevel Real Estate Agent Snapshot
There are two “views” in GoHighLevel – the Agency View and the Sub-Account View.
The agency view on the GoHighLevel platform consists of global settings where you can get access to learning materials and add-on services for purchase while the sub-account view is where you use all the GoHighLevel features for your real estate agency.
Snapshots are pre-built sub-accounts that contain marketing campaigns and workflows that are ready for you to use and save you from having to build everything from scratch.
The GoHighLevel real estate snapshot features the following pre-built campaigns:
- Home Buyer Nurture – Created for the purpose of marketing a single property and invites leads to input their information to receive more details about the property. GoHighLevel recommends this campaign for homes you’re trying to sell fast.
- Home Buyers List – This promotes a list of properties within a specific area or price range. Again, it invites the lead to request more information or book a viewing.
- Home Sellers List – This campaign is aimed at property sellers and allows you to insert a seller’s guide or include a free home valuation.
- No-Show Campaign – If you have a viewing booked and the contact doesn’t show, this campaign provides follow-up steps to try and get the individual to re-engage and re-book their viewing.
- Not Yet Ready – If you added contacts to the above campaigns, but they took no action, the “not yet ready” campaign is a gentle re-engagement strategy that sends periodic emails and SMS to nudge the contact every now and then or let them know about any promotions and property on offer.
- Booking Requested Reply – If you haven’t set up automated calendar bookings, this sets up a response to a booking request, such as notifying you to get in touch with the lead to arrange it.
- Appointment Reminders – Once a booking is made, GoHighLevel can send out automated reminders to the contact and reduce the likelihood of a missed property viewing.
GoHighLevel Real Estate Agent Funnel Templates
Funnels are useful sales tools that guide the user toward taking a certain action. For example, if you are running Facebook ads for local property listings, a user may click on the ad, which then takes them to the funnel.
The funnel could contain information about the properties for sale plus some reasons to choose your real estate agency. The call to action could be to book an appointment or enter their contact information to receive more details.
The good news is that you don’t have to figure out how to build these yourself. GoHighLevel has done all the hard work for you and there are about 40 of them and they can be edited and adapted to contain your agency’s details and property listings.
GoHighLevel Real Estate Agent Email Templates
There are plenty of real estate email templates to choose from and they range from promoting certain property listings, sending lists of properties, providing tips and information for buyers and sellers, and more.
Frequently Asked Questions
How can GoHighLevel benefit real estate agents?
GoHighLevel offers real estate agents a range of benefits, including lead management, marketing automation, client relationship management, website integration, and automation of routine tasks. These features enhance efficiency and help agents build stronger client relationships.
Is GoHighLevel user-friendly for real estate professionals?
Yes, GoHighLevel is designed to be user-friendly. Its intuitive interface allows real estate agents, regardless of their technical expertise, to navigate the platform with ease.
Can GoHighLevel integrate with real estate websites?
Yes, GoHighLevel can integrate seamlessly with real estate websites, ensuring that property listings remain updated in real-time and providing a better user experience for potential buyers and sellers.
How can GoHighLevel help with marketing for real estate agents?
GoHighLevel provides real estate agents with email marketing, SMS campaigns, and direct mail automation tools. These features allow agents to create personalized marketing campaigns that target specific audiences effectively.
Can I use GoHighLevel to manage my online reputation as a real estate agent?
Yes, GoHighLevel can help real estate agents manage their online reputation by automating requests for client feedback and assisting with online review management.